Financial Adviser Market Insights, February 13, 2025
Adviser Numbers Increased By 22 For The Week, Moving From 15,540 To 15,562
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The new year shows strong growth with a net increase of 22 advisers this week, including 17 new entrants. The total number of advisers is now 15,562, an increase of 89 for 2025. This includes 74 new entrants.
So far this financial year, the count has shot past 200 this week to be at 220.
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Key Adviser Movements For This Period
Net change of advisers +22
Current number of advisers at 15,562
Net Change Calendar 2025 YTD +89
Net Change Financial YTD +220
32 Licensee Owners had net gains of 65 advisers
24 Licensee Owners had net losses for (-51) advisers
3 new licensees commenced and 2 ceased
17 New entrants
Number of advisers active in this period, appointed / resigned: 78.
Growth - Licensee Owners
A new licensee commenced with four advisers. It is associated with Pitcher Partners Sydney, as they work through some changes associated with Viola Group. All four advisers remain authorised at a licensee owned by Viola group.
Three licensee owners up by net three each
Morgan Stanley with all three being new entrants
Entireti had a busy week, appointing six advisers including one new entrant, four advisers coming back into advice after a break and one from Australian Advice Network.
Cobalt with two advisers from Investors Direct Financial Planning and one from Wealth Today owned by WT Financial Group.
Two licensee owners up by net two each
CCAFP Wealth, both new entrants
New licensee with advisers who were previously at GPS Wealth
26 licensee owners up by net one each including Shaw and Partners, Perpetual and Ord Minnett.
At the licensee level, Lee Clarke and Co, (owned / controlled by Lee Anthony Clarke) was down by (-7) and down to just one adviser. The advisers remain authorised at Archer Private Wealth which have the same ownership, hence no change at the licensee owner level.
Losses - Licensee Owners
Count Limited down by three, losing two to a new licensee and one who is not showing as being appointed elsewhere to date.
A short tail of just 15 licensee owners down by net one each including Oreana, Picture Wealth and Hejaz. All three licensees that ceased this week also lost three one adviser each.
Superannuation Fund Level Data -Financial Adviser Expenses
We have updated our members dashboards with the latest APRA data which was recently released.
The data is at the ‘fund level’. We have in most instances, summarised the data into ‘fund type’ i.e. Retail, Industry, Corporate and Public Sector funds plus included some SMSF data.
The data includes financial advice fees for a second year running. We have analysed the data and provided some of the key statistics.- Financial Advice Fees At Super Funds
Members get access to the updated dashboards - Click below to join.
